How Women (and Men) Invest in Startups: New Research Briefing

Women can leverage their wealth and passion for social responsibility to create a more robust, inclusive economy. How Women (and Men) Invest in Startups identifies ways to unlock women’s wealth as a source of startup funding.

Learn about the research behind startup funding and investments in this conversation with Geri Stengel. 

Wealthy women’s style of investing is different than their male counterparts’. Women are more likely than men to invest for the long haul, spread risk by buying diversified funds instead of individual stocks, and make a social or environmental impact with their investments. Women are less likely than men to trade frequently and rely on their gut. These tendencies make them prime prospects to invest in small, emerging, and diverse managed funds.