Loretta Stagnitto is a certified executive coach and president of Loretta Stagnitto Leadership Associates, an online coaching and training company that specializes in leadership development for executives, mid-level leaders, and high performing teams as well as workplace wellness and mental health first aid. LSLA provides individual and group-based leadership development based on its trademarked "I Know System" and the Assess. Act. Achieve. methodology. A core offering includes the 3-Month AAA Introduction to Executive and Peer Group Online Coaching Program designed to enable high-performing mid-level leaders to begin the development process for promotion, expanded leadership roles and additional growth opportunities. 

With over 20 years of executive coaching experience, Loretta empowers professionals at all levels to drive their development and team growth. She offers C-suite-level insights and fosters new work approaches, enabling leaders and teams to enhance inspiration, operations, and collaboration, ultimately strengthening relationships, developing talent, and accelerating organizational change. 

Extensively experienced in healthcare, tech, finance, and biotech, Loretta has coached in diverse corporate and start-up settings. The 2020 pandemic spurred her focus on workplace anxiety and burnout, leading to expertise in related remedies. Through her non-profit, InvestinMentalHealth.org, Loretta provides free or low-cost Adult and Youth Mental Health First Aid certifications to a variety of communities. 

Before coaching, Loretta spent 20+ years in Silicon Valley leading public/investor relations, marketing communications, and customer acquisition for various companies. As a former VP of Marketing during the early internet era, she contributed to the introduction of now-common technologies like vehicle navigation, voice-over-internet video games, and online photo sharing. 

A certified professional coach from Corporate Coach University/Coach U and a graduate of the Institute for Generative Leadership, Loretta is accredited by IACTM and certified in various psychometric and organizational behavioral assessments. She holds a B.A. in Journalism and Public Relations from San Jose State University. 

To help encourage and build advocacy for women’s leadership, Loretta serves as a Guide for CHIEF, the nation’s largest membership-based Executive Coaching organization for executive women. In 2024 she founded InvestInMentalHealth.org, a non-profit dedicated to breaking the stigma around mental health disorders. Loretta has raised two amazing adult children with her husband in northern California. When she’s not with family or friends, she enjoys biking, indoor rowing, Pilates, weight-training, silent-walking, and sewing