Daina is an advisor, board member and investor with expertise in digital marketing and media, global expansion, category creation, company culture. Daina has led rapidly growing businesses in highly competitive complex environments through continuous evolution and innovation. She has over a decade of experience as a board member for public, private, PE and VC-backed companies.

Daina sits on the board of Palomar Insurance (PLMR NASDAQ) serving on a variety of committees and chairs the Sustainability Committee. She also is a board member for two private equity backed companies: The Level Agency (Dubin Clark), and Bond Brand Loyalty (Mountain Gate Capital), and one VC-backed company AdFontes Media. She is a former Independent Director for Marin Software (MRIN NASDAQ from 2014 to 2025 and Clarion Capital-backed Madison Logic (2022 exit).

Daina’s career began at Hewlett-Packard where she held roles in every marketing function,

including leading advertising for HP’s $50B Imaging and Printing business globally. She led

Innovation and Analytics at Moxie, including pioneering the paid social media practice and

creating a global data measurement platform for Publicis clients. As CEO of Performics, she created the Performance Marketing category and grew revenues from $14 to $150 million in under 4 years. At Twitter, Daina led the B2B global marketing team resulting in a 40% growth in annual revenues. As a leadership consultant for Gryphon Investors, she was a coach for executives in 14 portfolio companies. She also served as the CEO of PE-backed Brand-to-Local company Ansira, and of Britelite Immersive where she oversaw the merger of two companies, merged two software platforms to create a first-of-its-kind experience management platform and led the sale of the company to a strategic buyer.

Daina is a well-known industry thought leader speaker and author. She authored two books: Marketing in the Participation Age; 2012; and Grace Meets Grit: 2016. She earned a Bachelor of Arts from Oregon State University and is a member of OSU’s School of Arts & Communication Advisory Council.

Daina is also the recipient of numerous awards and honors, including 2019 Direct Marketing News Hall of Femme, Dallas Shining Star, American Advertising Association, 2013 Gold Stevie International Female Executive of the Year. She enjoys exploring the outdoors, wildlife photography, riding horses and fly fishing.