Alysse Soll is the CEO of underdog advisory, the investment and innovation arm of underdog venture team, a sports and entertainment venture studio. In this role, she leads underdog’s efforts in sourcing, investing, advising, and acceleration for startups across the sports ecosystem.

Alysse is a 17-year veteran of the National Hockey League, launching the San Jose Sharks in 1990, where she pioneered fan acquisition platforms adopted by all NHL teams and other North American professional leagues. Prior to her role at underdog venture team, she was President of NewModel Advisory, a boutique sports innovation consultancy which connects sports tech start ups with sports properties across the globe.

Alysse was recognized by SBJ as one of the 2022 Power Players in Sports Technology. She is an Angel investor, capital fundraiser and M&A for sports tech startups (pre-seed through Series A), and a certified (Series 7, Series 63) FINRA registered representative. Alysse is actively engaged as an advisor across the startup sports technology ecosystem and serves as a judge and mentor for Sports Tech and Innovation Accelerators across North America and internationally.

Alysse serves on non-profit Boards, Chair Emeritus of WIST (Women in Sports Tech) and Deal Co- Chair of the Harvard Business School Alumni Angels. Alysse serves on corporate Boards including Healium, a health and wellness tech company and Zoomph, a sports analytics company.

Alysse is a graduate of Cornell University with a BA in Japanese Studies and Harvard Business School, Advanced Management.