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Courageous and Value-Based Leadership with Lizette Williams

There is this narrative in the corporate world, particularly for women of color, that they are expected to emulate this white male culture in order to be successful. In reality, everything they need to have a successful corporate career is already innately within themselves. This week’s episode 44 of How Women Inspire Podcast is about courageous and value-based leadership!

In this episode of How Women Inspire Podcast, Julie Castro Abrams and Lizette Williams share the values Lizette lives by that allow her to lead courageously in every role and advice for people of color to stand up for themselves and what they want in a corporate environment.

Lizette Williams is a leading marketing and advertising executive who drives the convergence of brand culture and digital, something we all need. In her current role, she serves as the Global Head of Vertical Solutions and Marketing at Meta (formally known as Facebook). In 2020, Lizette was named Advertising Woman of the Year by the Chicago Advertising Federation and has been listed as Crain’s Chicago Business 40 under 40, Advertising Age Women to Watch, and Black Enterprise Top Women Executives in advertising and marketing. She is a leader and extremely well-known in her field. If you think she's already impressive as is, Lizette also serves on the Board of Directors of Real Self, a leading healthcare marketplace for people considering an elective cosmetic treatment. Additionally, she serves on the American Advertising Federation Hall of Achievements Election Committee. She has a passion for serving young people of color and women and as a result, has countless mentees across the country. Lizette is truly someone who leads courageously with her values.

Some of the talking points Julie and Lizette go over in this episode include:

  • Fostering an inclusive culture in the workplace by weaving it throughout the DNA of the company and measuring it over time.

  • How the mentorship that Lizette received when she was young influences the ways she gives back by mentoring others.

  • Investing in your team members to give them the best possible work experience while increasing productivity.

  • Advice for people of color to confidently ask for what they want and courageously demand to be recognized.

  • Removing the guilt of being a working mom by highlighting the lessons we are modeling for our children.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!



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