Linda L. Choong is a strategic leader with expertise in building foundational direct-to-consumer businesses that deliver long-term value within global organizations. She led the development of flagship retail and e-commerce channels for the National Basketball Association and Herman Miller Inc., expanding the market reach of these iconic brands. Under her leadership, these channels evolved from inception into globally recognized, standalone businesses that foster deep and lasting customer connections.

As founder of her consultancy, LLC Left+Right LLC, Linda now advises high-profile organizations and start-ups on sustainable operations, emphasizing brand differentiation and cultivation of consumer affinity. She is also a passionate venture and angel investor, mentoring and championing diverse founders committed to driving innovation and impact.

Linda has served on Cornell University’s College of Human Ecology Alumni Association board and chaired multiple committees for the President’s Council of Cornell Women. Fueled by her passion for basketball and desire to positively impact lives, Linda also serves on the board of New Heights Youth Inc., a non-profit that leverages basketball to build academic, leadership, and life skills in promising underserved youth New York City.