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Serah Malaba

Tiko Africa


Serah Joy Malaba is a seasoned leader in public health. She has over 17 years of planning and executing ambitious public health initiatives in Africa spanning from HIV, Community Health, Digital Health, Reproductive Maternal and Child Health, interventions for Adolescent and Young People , as well as Private and Public Sector interventions.
She has exceptional talent in initiating and cementing strategic partnerships with government agencies , non-profit organizations and funders. She works as the Chief Impact Officer at Triggerise, where she leads operations across six countries, oversees behavior change communications, the funder portfolio as well as monitoring, evaluation, research and learning. She previously worked at Population Services International, Living Goods, Partners for Health and Development in Africa and Global Communities.
Ms Malaba holds a Master of Public Health degree, a Global Executive Master's degree in Business Administration with emphasis on Health Leadership and Management and is currently pursuing a PhD in Public Health.

Serah Malaba


What is your story?

What drives your work?

I have been in the pubic health space for 20+ years and have risen over the ranks rapidly in the past 5 years. I am passionate about health including ensuring access to timely HIV testing, prevention and treatment interventions. I lost both my parents at the age of 24 when HIV anti retroviral therapy was unavailable and so i spend most of my time ensuring people have access to HIV testing and linkage to pre exposure prophylaxis or anti retrovirals as quickly as possible.

Describe your biggest strength as a leader

1. I care about quality health systems that deliver timely preventative and treatments for populations in need.
2. I care about and spend my time building and sustaining delivery teams that are facilitated to do the work they need to do.
3. Am passionate about and always ensure interventions are tailored to contexts - am a big believer of 'one size doesn't fit all'.
4. Am a collaborator and networker rather than a competitor - I believe we could all do better at leveraging on other implementing partners strengths to ensure a continuum of care.

Describe your biggest challenge as a leader

Sometimes i have an imposter syndrome that makes me freak out when i need to make presentations to an audience that am unfamiliar with. I am yet to learn the ropes of dealing with the board of governors at Tiko.

About the
and the Project.



Vision & Mission

A world where all youth have the power to choose where,when and how they meet their sexual reproductive health needs

Year Founded


No. of Employees


Years in the Organization

11 months

Annual Budget (USD)


Geographical Area Served

Burkina Faso, Ethiopia, Kenya, Uganda, South Africa, Zambia

Organizational /

Project Description

- One Year Project Goal:
Deliver >1.2 million services to >800,000 adolescents and young people in our operating countries.

- Objectives:
Develop/refine and implement an operational scale up strategy/plan that ensures we meet our service delivery targets for 2024.
Develop and roll out a staffing plan to ensure acquisition and retention of operational staff to ensure quality service delivery.

Why is this project important and timely?

What is the target population of your project? 

I lead the operations of Tiko Africa and have chosen to focus on building a sustainable scale up plan for our operations.
The problem/challenge I am trying to address is this: Tiko Africa is rapidly expanding its operations in the next 18 months and aims to scale operations and service delivery in its current markets that include Burkina Faso, Ethiopia, Kenya, South Africa, Uganda and Zambia. We also plan on setting up operations in Nigeria and Tanzania. These plans have been recently accelerated by additional funding we received to demonstrate a doubling of our impact in 2024. Further, we have plans to increase revenue by 180% from $25m in 2024 to $70m by 2026, Tiko has ambitious plans to increase services by 270%, providing over 6,000,000 services to adolescent girls through the Tiko platform, across all our operating geographies by the end of 2026. The target population for our interventions are adolescents and young people of 10 - 24 years.

How will you know that you have achieved that impact? What data will you use to assess your impact?

- Number of AYP reached, disaggregated by country
- Number of services provided to AYPs, disaggregated by service type
- Geographical expansion within current countries of operation
- Geographical expansion to 2 new countries
- Number of operations staff hired and retained

How do you anticipate this unique leadership education impacting you personally? What new skills are you hoping too develop & grow through this experience?

I hope to learn more about personal branding, networking, fundraising and continuing to stand for and make space for other women in the public health sector.

Where would you like to see yourself professionally in the next 3 years?

I see myself growing into a CEO role; completing my PhD in public health and being a leading voice/thought leader in public health in Africa.

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