Described as an innovative, creative, and solutions-driven business strategist, brand stylist, and small business expansion facilitator, Sheila brings a calm intensity and “will do” confidence and attitude to her work and charitable activities. She is known as an energetic entrepreneur with a keen ability to see the global picture. She combines an MBA in Marketing and Finance with more than 15 years of progressive corporate success in consumer marketing and new product development, having held management positions with Visa International, the Quaker Oats Company, and Lane Bryant (a Division of The Limited, Inc.).
In 1997, she founded Flyin' West LLC, a firm providing strategic and tactical
marketing and business consulting services. Flyin’ West consultants, including sole contributors and full-service specialty firms, were assigned in teams. A partial client list includes: U.S. Bank, HSBC, Wells Fargo Bank, Dun & Bradstreet, LCA Vision, Mills-Peninsula Health Services, Nationwide Insurance, and Visa as well as a number of middle-market and nonprofit clients across the U.S.
Looking to expand her service capabilities, in early 2012, Sheila was joined by partner Mary Ann Munro, in establishing Ashton212, LLC (Ashton212). Ashton212 is a unique consulting firm, providing specialized talent to companies and large non-profit organizations and industries to resolve their immediate and limited-term workforce challenges and project-based initiatives. Services are provided through a traditional professional contingent staffing model; through the firm’s Signature Programs™ where teams of experts consult in 5 key areas for organizational success; via full-time search; and through Ashton212’s expansion facilitation program for businesses with revenue between $2.5M and $50M.
Sheila is dedicated to exhibiting and teaching solid leadership principles and characteristics with a particular focus on women and minorities. She has held several volunteer leadership positions including the Chair of the Board of Astra Women’s Business Alliance, the west coast women’s business certification arm of WBENC. Sheila presently sits on the Northwestern Board of Directors of Operation Hope, a financial literacy and dignity organization; serves on the Leadership Committee of 2.Oakland whose mission is to build and support the tech ecosystem in Oakland and the East Bay; is on the Executive Board of Advisors for Bay Area Women Leader’s Network, a group of influential women leaders in corporation and philanthropy; and is a member of the Economic Development Committee of the Oakland Chamber of Commerce.
In addition, Sheila is a sought after speaker on the topic of successful entrepreneurship and serves as an emcee for several Bay Area events. Sheila earned a Bachelor of Science in Business Administration in Marketing and Management from Washington University in St. Louis and an M.B.A. with highest honors in Marketing and Finance from Atlanta University.