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Jerilan Greene

Founder - New Capacity Partners

Board/Governance, Business Development, Evaluation/Measuring Success/Impact, Executive Coaching/Organizational Development, Human Resources/Recruiting/Retaining Top Talent, Impact/Social Investing, Management of Staff/Teams and/or Projects, Marketing/Communications/Social Media, Public Speaker/Leadership Presence, Succession Planning, Strategic Partnerships/Networks

Jerilan Greene

About
Me.

Jerilan Greene is a global corporate affairs and brand executive with 25 years of experience leading strategic initiatives for Fortune 500 companies and transformational pivots integrating corporate strategy, purpose, brand reputation and human capital. As an executive and board member, Ms. Greene brings insight into ESG, business transformation, culture and enterprise risk factors to companies being disrupted or looking to disrupt the status quo, along with governance, strategic communications and transaction experience in complex, globally diversified businesses.

An agile leader in corporate, PR agency and management consulting roles, she has a unique ability to galvanize companies and stakeholders around a sharpened vision, values and cross-functional strategy while navigating risks and building up systemic capability to communicate and operate at scale. Her public and private company experience spans consumer, global franchising, pharmaceuticals, biotech, technology, energy and financial sectors.

An 11-year veteran of Yum! Brands (NYSE: YUM), Ms. Greene was most recently the Senior Vice President, Chief Communications and Public Affairs Officer for the global franchisor of Taco Bell, KFC and Pizza Hut with more than 50,000 global restaurants and system sales exceeding $50 billion. Working across a globally diversified, 98% franchised system with 290+ brand-country combinations, she spearheaded strategy, governance and integration of the company’s ESG, global communications and government affairs functions. She and her team led public policy and issues management to protect franchise economics and mitigate enterprise risks inherent in operating a fast-paced retail business and opening an industry-leading global average of eight new restaurants per day. Ms. Greene catalyzed and led Yum’s COVID-19 response and communications ahead of the full market reaction, which minimized business disruption and facilitated a rapid pivot of 100+ markets to contactless restaurant delivery and carryout, resulting in $17 billion record digital sales.

Ms. Greene is known as an active champion of forward-thinking and results-focused approaches that optimize growth and balance the interests of business, society and the planet. Under her leadership, Yum!’s portfolio of iconic brands was consistently named to the Dow Jones North America Sustainability Index for leading sustainability practices to address climate change. She was the architect of Yum!’s corporate purpose strategy to invest $100 million over five years, inside and beyond Yum!’s global business, to fight inequality and unlock opportunity for frontline restaurant workers and communities, in three core areas: equity and inclusion, education and entrepreneurship. As Chairman and CEO of the Yum! Foundation, she shaped the philanthropic, grant-making and social impact investment priorities to deliver corporate purpose. For six years, she was a non-profit Board Director for Kentucky’s Fund for the Arts as it transformed into an impact-driven venture and raised $50 million, serving on the Executive and Finance Committees.

Ms. Greene is a sought-after business leader whose impact and thought leadership transcend the functions she oversees and influences the strategy, operations and culture of the company. In 2016, after an activist investor joined Yum!’s board of directors, she led critical issues management and communications for the landmark spinoff and tax-free reorganization of Yum!’s China business into a NYSE-traded growth company, which included a $460 million cornerstone investment and culminated in a $9 billion valuation at spin. During this time, she advocated for a sharpened business strategy and narrative for the US and international businesses and architected with the C-Suite the development and communication of a three-year transformation strategy to achieve the pivot from company-owned restaurant builder to pure play franchisor and brand builder. This effort helped return more than $9 billion to shareholders and resulted in an asset-light and capital-light business positioned for global growth and strategic investments in customer experience and technology.

Known for creating a collaborative, inclusive culture of learning and support for her team, Ms. Greene has been consistently recognized by her peers through the 2021 PRWeek Hall of Femme, 2021 PRWeek Power Player, 2019-2021 PRovokeMedia Influence 100, 2018 PRWeek In-House Team Best Place to Work and 2018 Savoy Magazine as one of the Most Influential Blacks in Corporate America. She is also an invited member of the Fast Company Impact Council, Arthur W. Page Society and the Economic Club of Chicago and serves on the Board of Trustees for the Institute for Public Relations.

Prior to her 10 years at Yum! Brands, she was Executive Vice President at Edelman and held leadership positions at Deloitte, Burson-Marsteller and Towers Watson where she started her career. A trained leadership coach, she is a two-time graduate of Northwestern University with a MBA from the Kellogg School of Management and a BS from the School of Communication.

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